This could be one of the best responses ever from a brand on social media, and I really hope it’s not all a hoax.
Here’s the story from Clayton Hove:
“There I was on Twitter, not minding my own business, when along came a response to one of my tweets that not only made my day, but made me rethink my perception of the Smart brand. Plus, they threw in a handy infographic for free. INFOGRAPHANTASTIC!
Great job with your social media, Smart USA. I don’t mind being outsmarted by the likes of you.
Now if you’ll just FedEx me one of your fine automobiles, I’ll love you forever.”
I’m suspicious because the person who sent the original tweet, Clayton Hove, is a Creative Director and Ad Man himself. Here’s hoping it’s real!
Lego has done it again. A company that has been at the forefront of clever advertising, Lego went small with this big idea.
“Lego and ad agency DLKW Lowe created some fun mini-billboards touting a new hotel and other attractions at the Legoland Windsor resort in England. The 12-inch-high signs, made of Legos, were placed around London, and folks spotting the small wonders—guided by Google Maps—could share photos on Twitter using a special hashtag. That social engagement, plus ample free media coverage, maximized the campaign’s reach to impressive proportions.”
One of the best “Google Doodles” ever created, to honor German architect Mies Van der Rohe.
“Today’s “Google Doodle” is a colorful version of that rectangular building, which the German-born architect Mies designed as head of the architecture school it continues to house. The building, completed in 1956, was designed with a drive-in restaurant in mind and contains no columns in its interior.”
I can’t think of a better way to honor such a great architect, and shed light on the amazing work that he did. Van der Rohe is trending on Twitter as well, probably due to this amazing doodle. It’s refreshing to see him trending, instead of 10 different Justin Bieber hashtags.