BBDO Germany has done a brilliant job revitalizing the test drive experience with “Smart eBall.”
"To prove that the ‘Smart Fortwo Electric Drive’ has excellent acceleration, they turned the cars into ping-pong paddles. On the big screen a ball would bounce back and forth much like a classic game of Pong. To move the car on the screen up or down, the driver in the car had to accelerate or back up in real life. The entire game was set up in Frankfurt and allowed anyone to try their hand at a game of car pong. The stunt turned out to be a huge success as it drew in 520,000 spectators."
Some of the most innovative promotions in the automotive have involved electric vehicles. Let’s hope the hype continues, and electric vehicles become a larger portion of the automotive ecosystem.