A Colossal Interview With Christopher Jobson
Christopher Jobson, creator and editor of the blog Colossal, was kind enough to answer our questions about many topics including art, content curation and local influence. Check out the full interview below. 
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How would you define “art?”
I would define art as any form of human expression and imagination (visual, auditory, writing) that evokes an emotional response, be that positive or negative, or simply simply thought provoking. I don’t think that would differ much from something you might see in a dictionary. Now as far as what kind of art I enjoy, you can just visit Colossal.
Has this definition changed through the discovery and exploration of new technology and new media?
No I don’t think the definition of art has changed at all. We’ll always have new mediums and modes of expression, and while we might all stand around for a moment and scratch our heads and ask ‘Is this new thing ‘ART’? I think the eventual conclusion is that yes, it is.
I find it interesting that although you are a web designer by day, you’re posts typically cover physically produced artwork. Why do you think this is?
I think being exposed to so much digital artwork over the past decade or so I really began to hunger for something real. We’ve reached a point where almost anything we can imagine can be rendered convincingly with computer animation. Our TV shows, movies and commercials have become a barrage of 2-second quick clips superimposed with motion graphics, everything is just so slathered in digital distractions. With Colossal I wanted to cultivate a place where I could remind myself (and now many others apparently) that people are still making incredible art with their bare hands. The blog is a place where people can step back and catch their breath as you might do in an actual art gallery or museum and just get lost in sculptures, installations, photography, painting, and other art forms in which the creative effort of each piece is immediately apparent when looking and reading about for the first time.
When curating content, what different communities, online or offline do you tap in to? And how do you go about that process?
I don’t tap into as many offline communities as I wish, at least not for curation, but that might have to do more with the volume of work I prefer to absorb which is around 1-2,000 projects/photos/artworks each day in order to make the best selections for the blog. Those items come from everywhere: hundreds of other blogs, submissions, Tumblr, Pinterest, Behance, Flickr, 500px, I also have a method I’ve devised for scouring a few hundred art gallery websites who don’t utilize blogs on a sort of monthly cycle. It’s a lot of work but I love it.
If a piece of art/work is created by a brand, does that at all diminish its cultural impact, influence or lasting appeal?
I think it is monumentally difficult, though not impossible, for a brand to create art that is well-received by the public. Generally what I see are brands that try to unsuccessfully mimic a trend or idea that’s already been executed to a more successful degree by independent artists. But every once in a while a company gets the right minds in a room and they make something iconic, worthy of being called art. Using TV commercials as an example: the Sony Bravia bouncing ball commercial, Honda’s Cog Rube-Goldberg machine, or Nokia’s Gulp stop motion animation — these are remarkable exceptions.
How has living in Chicago affected your perspective on your work, personally and professionally?
This is an interesting question. I’ve met many gallery owners, artists and other creatives here in Chicago as a result of Colossal and it has indeed changed numerous aspects of my career and work. I’m constantly influenced by local artwork and Chicago-centric items are often featured, some 60 posts at last count. That said, Colossal isn’t a “Chicago” blog. Somebody asked me the other day whether I consciously try to find a balance with geography, culture,or even the artists’ gender when I’m curating, and the truth is that every decision is based solely on the merit of the art I discover and rarely has anything to do with who the artist is. The fun thing is that this results in an amazingly diverse collection of work from both emerging and established artists from all over the world.
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A Colossal Interview With Christopher Jobson

Christopher Jobson, creator and editor of the blog Colossal, was kind enough to answer our questions about many topics including art, content curation and local influence. Check out the full interview below. 

———————————————————————————————————-

How would you define “art?”

I would define art as any form of human expression and imagination (visual, auditory, writing) that evokes an emotional response, be that positive or negative, or simply simply thought provoking. I don’t think that would differ much from something you might see in a dictionary. Now as far as what kind of art I enjoy, you can just visit Colossal.

Has this definition changed through the discovery and exploration of new technology and new media?

No I don’t think the definition of art has changed at all. We’ll always have new mediums and modes of expression, and while we might all stand around for a moment and scratch our heads and ask ‘Is this new thing ‘ART’? I think the eventual conclusion is that yes, it is.

I find it interesting that although you are a web designer by day, you’re posts typically cover physically produced artwork. Why do you think this is?

I think being exposed to so much digital artwork over the past decade or so I really began to hunger for something real. We’ve reached a point where almost anything we can imagine can be rendered convincingly with computer animation. Our TV shows, movies and commercials have become a barrage of 2-second quick clips superimposed with motion graphics, everything is just so slathered in digital distractions. With Colossal I wanted to cultivate a place where I could remind myself (and now many others apparently) that people are still making incredible art with their bare hands. The blog is a place where people can step back and catch their breath as you might do in an actual art gallery or museum and just get lost in sculptures, installations, photography, painting, and other art forms in which the creative effort of each piece is immediately apparent when looking and reading about for the first time.

When curating content, what different communities, online or offline do you tap in to? And how do you go about that process?

I don’t tap into as many offline communities as I wish, at least not for curation, but that might have to do more with the volume of work I prefer to absorb which is around 1-2,000 projects/photos/artworks each day in order to make the best selections for the blog. Those items come from everywhere: hundreds of other blogs, submissions, Tumblr, Pinterest, Behance, Flickr, 500px, I also have a method I’ve devised for scouring a few hundred art gallery websites who don’t utilize blogs on a sort of monthly cycle. It’s a lot of work but I love it.

If a piece of art/work is created by a brand, does that at all diminish its cultural impact, influence or lasting appeal?

I think it is monumentally difficult, though not impossible, for a brand to create art that is well-received by the public. Generally what I see are brands that try to unsuccessfully mimic a trend or idea that’s already been executed to a more successful degree by independent artists. But every once in a while a company gets the right minds in a room and they make something iconic, worthy of being called art. Using TV commercials as an example: the Sony Bravia bouncing ball commercial, Honda’s Cog Rube-Goldberg machine, or Nokia’s Gulp stop motion animation — these are remarkable exceptions.

How has living in Chicago affected your perspective on your work, personally and professionally?

This is an interesting question. I’ve met many gallery owners, artists and other creatives here in Chicago as a result of Colossal and it has indeed changed numerous aspects of my career and work. I’m constantly influenced by local artwork and Chicago-centric items are often featured, some 60 posts at last count. That said, Colossal isn’t a “Chicago” blog. Somebody asked me the other day whether I consciously try to find a balance with geography, culture,or even the artists’ gender when I’m curating, and the truth is that every decision is based solely on the merit of the art I discover and rarely has anything to do with who the artist is. The fun thing is that this results in an amazingly diverse collection of work from both emerging and established artists from all over the world.

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Point Brewery - The End or the Beginning 

Fire and brimstone, end of days, the apocalypse, and beer. This is the best way to describe the over the top spot for Point Beer

Titled “The End or the Beginning,” this heavy-handed advertisement pulls out all the stops - a ton of extras, CGI, and amazing production value. 

What do you think - epic, well-executed spot, or the Wateworld of beer commercials?

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The Most Outrageous Way To Share A Coke

"What is the most outrageous way to share a Coke? Watch this video to see what iJustine, Josh TheComputerNerd01 and a few new friends came up with."

There are several reasons I love this video. Not only is an epic idea, executed perfectly, it was created by students. Kudos to Coke for calling on students to help create content. The video is part of a larger campaign called Ahh Giver, where you can send your friends coupon for a free Coke. 

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(Source: youtube.com)

Nike - Building Twist

"Awesome project mapping from W+K Tokyo for Nike Free to demonstrate just how flexible the shoe really is. After Free Face, a website that twisted the shoe based on how you contorted your face, the team let people twist the shoe and watch as the Red Brick Warehouse in Yokohama, Japan, twisted along with it."

Nike is really going to the well with the idea of flexibility and contortion. While I think the execution is brilliant, I wonder if continued efforts such as this will begin to over-saturate the message. 

Either way, I love seeing anything that uses project mapping. More great work from Wieden + Kennedy.

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(Source: creativity-online.com)

Nike Football - Fast Is Faster

A little heavy-handed, but I like the concept. A co-worker also brought up a good point about this spot, what exactly are they selling? Shoes, apparel? It is a little unclear. 

I still think it would have been better if Morgan Freeman was narrating, but you can’t have it all. 

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(Source: youtube.com)

Nike Football - Cristiano Ronaldo vs Rafa Nadal

Amazing new spot for the Nike Mercurial VIII football boots.

"Two of the world’s biggest athletes go head-to-head in a battle of explosive speed.

On-court, Rafael Nadal’s supremacy is almost unrivalled. But against Cristiano Ronaldo and the new Mercurial Vapor VIII, he faces a challenge like never before.”

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(Source: youtube.com)

Herman Cain - Rabbit

Herman Cain is at it again. This time, with another ridiculous ad simply titled, “Rabbit.” Somehow, the girl in the video, and the rabbit are used to criticize Barack Obama’s economic stimulus program. The video description reads:

“The rabbit is fine but our current tax code is killing small business! The current tax code allows the Government to pick winners and losers by doling out favors and dividing the country with class warfare.”

Now I’m not sure if Mr. Cain himself, or his team are responsible conceptualizing these ads. Whoever it is, they have a future creating advertising for Benetton.

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Sony Screen Story

TV Commercial for Sony “Make Believe.” The film was created with 70 performers using more than 200 devices; in one continuous shot. 

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(Source: adverblog.com)

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