“A human sized Sprite machine is being used in Tel Aviv this summer to cool off and wash beach-goers, and promote the soft drink. The massive Sprite branded machine, which dispenses water and not soda, is part of an advertising campaign dreamed up by the ad firm Ogilvy and Sprite.
Representatives from Sprite are on hand at the beach to take your picture as you stand under the massive machine, and will e-mail the photo to you on the spot.”
This is a great concept, and execution from Sprite. I also like the idea of having your picture taken, because many people would want to share the experience on their social networks.
While the installation is far from subtle, the experience is sure to create lasting memories and conversations.
Crystal Lagoon at the San Alfonso del Mar resort, Chile
“The Crystal Lagoon at the San Alfonso del Mar resort, Chile, has been officially recognised as the largest swimming pool in the world by The Guinness Book of Records. It covers eight hectares and holds 250,000 cubic metres (66 millions gallons) of water. The pool is big enough to sail a boat on.”
It’s only a matter of time until there is a bigger swimming pool in Dubai.