Worried about subway ads getting marred by graffiti artists? One brand isn’t.
IKEA decided to take matters into its own hands, wheatpasting over its own ads in Milan subway stations, a la Banksy and Obey. Created to promote Milan Design Week, IKEA touted the campaign with the tagline, ‘People bring Design to Life’ by pasting stenciled-posters over its subway ads, transforming their traditional out-of-home ads into vibrant, living scenes– and street art.
A ballet dancer stretches on a chair, a knome sits atop a pile of magazines, and records and headphones lay scattered on the floor. All in black-and-white, the stenciled-posters bring contrast to the glossy, colorful ads, creating a visual sensation for subway riders.
IKEA didn’t stop with just graffitiing their own ads; the brand also plastered the stenciled-posters on turnstiles, steps, and walkways throughout the Milan subway system.
More great work from IKEA, who continues to innovate in the advertising space. How cool would it be if Banksy tagged over the tags on these ads?
BBDO Germany has done a brilliant job revitalizing the test drive experience with “Smart eBall.”
“To prove that the ‘Smart Fortwo Electric Drive’ has excellent acceleration, they turned the cars into ping-pong paddles. On the big screen a ball would bounce back and forth much like a classic game of Pong. To move the car on the screen up or down, the driver in the car had to accelerate or back up in real life. The entire game was set up in Frankfurt and allowed anyone to try their hand at a game of car pong. The stunt turned out to be a huge success as it drew in 520,000 spectators.”
Some of the most innovative promotions in the automotive have involved electric vehicles. Let’s hope the hype continues, and electric vehicles become a larger portion of the automotive ecosystem.
The Coachella 2013 Hologram Lineup. There are some amazing acts on here, but I think that Bob Marley and the Beatles could be higher on the bill. That being said, hologram or not, this would be an absolutely epic show!
“To promote a local 24-hour McDonald’s in Canada, creative agency Cossette Vancouver designed this reflective billboard that’s only visible at night when cars pass by. By day, the billboard appears blank with no message, but at night, motorists driving along the highway reveal Mickey-D’s clever advertisement with their car headlights.”
This idea has taken a bit of heat, but I think it is a fantastic, unique way for McDonald’s to push their message using the resources available to them. This is the first time in a long while that I have seen a technological innovation employed in billboard advertising. Well done, Mickey D’s!