Heineken UEFA Champions League Trophy Tour

"To celebrate the launch of Heineken’s first ever global UEFA Champions League Trophy Tour, we set up a stunt to show the world what happens when football fans get closer to the Trophy than they’d ever imagined.

On match day fans checked into what they thought was their hotel room, but was actually a room full of hidden cameras… and an unexpected guest.”

The reactions of people in this video are absolutely priceless. 

With the Trophy Tour, Heineken created a moment that will last in people’s memories forever, further connecting them to the brand. 

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(Source: unitedstateoffans.com)

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