April 2012
31 posts
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“Trying is having the intention to fail.”
– Sydney Fife - I Love You Man
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Smart eBall - Mini Car Ping Pong
BBDO Germany has done a brilliant job revitalizing the test drive experience with “Smart eBall.”
“To prove that the ‘Smart Fortwo Electric Drive’ has excellent acceleration, they turned the cars into ping-pong paddles. On the big screen a ball would bounce back and forth much like a classic game of Pong. To move the car on the screen up or down, the driver in the car had to...
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McDonalds Reflective Billboard
Taken from Complex:
“To promote a local 24-hour McDonald’s in Canada, creative agency Cossette Vancouver designed this reflective billboard that’s only visible at night when cars pass by. By day, the billboard appears blank with no message, but at night, motorists driving along the highway reveal Mickey-D’s clever advertisement with their car headlights.”
This...
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A Dramatic Surprise On A Quiet Square
Absolutely epic promotion from TNT.
“To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited…
TNT. We know drama.”
It’s videos like this that tell me, TNT just gets it. This...
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Casey Neistat - Make It Count
Taken from PSFK:
“Director Casey Neistat from the HBO show The Neistat Brothers, was given a lump sum of money from Nike to interpret the brand’s new slogan ‘Make It Count.’ Rather than making a commercial movie, Neistat instead used the money to travel the world with his friend Max until their funds ran out. He documented his 10-day expedition which included locations in France, Africa,...
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Lego Mini Billboards
Lego has done it again. A company that has been at the forefront of clever advertising, Lego went small with this big idea.
“Lego and ad agency DLKW Lowe created some fun mini-billboards touting a new hotel and other attractions at the Legoland Windsor resort in England. The 12-inch-high signs, made of Legos, were placed around London, and folks spotting the small wonders—guided by...
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Google: Project Glass
Taken from Google:
“We think technology should work for you—to be there when you need it and get out of your way when you don’t.
A group of us from Google[x] started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment. We’re sharing this information now because we want to start a conversation and learn from your...
March 2012
15 posts
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Nike Football - Cristiano Ronaldo vs Rafa Nadal
Amazing new spot for the Nike Mercurial VIII football boots.
“Two of the world’s biggest athletes go head-to-head in a battle of explosive speed.
On-court, Rafael Nadal’s supremacy is almost unrivalled. But against Cristiano Ronaldo and the new Mercurial Vapor VIII, he faces a challenge like never before.”
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Base Jumping - Chinese Scenes
We have all seen some amazing base jumping videos, but this is the most beautiful one that I have ever come accross.
With the Hunan Province in central south China set as the backdrop, these amazing base jumpers majestically soar through the sky at break-neck speeds, as first-person camera angles give us a unique perspective. You have to see to believe.
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I Love People
Taken from Adverblog:
Benjamin Jenks had a dream: to hitchhike around the USA for a year. This video shows in 162 seconds his 5,000 miles journey and 930 people he met.
“Benjamin’s travel dream was to hitchhike around the USA for a year (his Nana thought it was a pretty curious dream as well). He wanted to meet people from all walks of life and learn about the world through a...
