BBDO Germany has done a brilliant job revitalizing the test drive experience with “Smart eBall.”
"To prove that the ‘Smart Fortwo Electric Drive’ has excellent acceleration, they turned the cars into ping-pong paddles. On the big screen a ball would bounce back and forth much like a classic game of Pong. To move the car on the screen up or down, the driver in the car had to accelerate or back up in real life. The entire game was set up in Frankfurt and allowed anyone to try their hand at a game of car pong. The stunt turned out to be a huge success as it drew in 520,000 spectators."
Some of the most innovative promotions in the automotive have involved electric vehicles. Let’s hope the hype continues, and electric vehicles become a larger portion of the automotive ecosystem.
"To promote a local 24-hour McDonald’s in Canada, creative agency Cossette Vancouver designed this reflective billboard that’s only visible at night when cars pass by. By day, the billboard appears blank with no message, but at night, motorists driving along the highway reveal Mickey-D’s clever advertisement with their car headlights."
This idea has taken a bit of heat, but I think it is a fantastic, unique way for McDonald’s to push their message using the resources available to them. This is the first time in a long while that I have seen a technological innovation employed in billboard advertising. Well done, Mickey D’s!
"To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited…
TNT. We know drama.”
It’s videos like this that tell me, TNT just gets it. This also puts the Staples Easy Button to shame.
"Director Casey Neistat from the HBO show The Neistat Brothers, was given a lump sum of money from Nike to interpret the brand’s new slogan ‘Make It Count.’ Rather than making a commercial movie, Neistat instead used the money to travel the world with his friend Max until their funds ran out. He documented his 10-day expedition which included locations in France, Africa, South Africa, Singapore, and Thailand."
To be honest, I don’t know what all the fuss is about. This is a perfect interpretation of the mantra, “Make It Count,” beautifully expressed by Neistat. I wouldn’t be surprised if Nike not only condoned the idea, but helped conceptualize it.
Lego has done it again. A company that has been at the forefront of clever advertising, Lego went small with this big idea.
"Lego and ad agency DLKW Lowe created some fun mini-billboards touting a new hotel and other attractions at the Legoland Windsor resort in England. The 12-inch-high signs, made of Legos, were placed around London, and folks spotting the small wonders—guided by Google Maps—could share photos on Twitter using a special hashtag. That social engagement, plus ample free media coverage, maximized the campaign’s reach to impressive proportions."
"We think technology should work for you—to be there when you need it and get out of your way when you don’t.
A group of us from Google[x] started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment. We’re sharing this information now because we want to start a conversation and learn from your valuable input. So we took a few design photos to show what this technology could look like and created a video to demonstrate what it might enable you to do.”
We have all seen some amazing base jumping videos, but this is the most beautiful one that I have ever come accross.
With the Hunan Province in central south China set as the backdrop, these amazing base jumpers majestically soar through the sky at break-neck speeds, as first-person camera angles give us a unique perspective. You have to see to believe.
Benjamin Jenks had a dream: to hitchhike around the USA for a year. This video shows in 162 seconds his 5,000 miles journey and 930 people he met.
"Benjamin’s travel dream was to hitchhike around the USA for a year (his Nana thought it was a pretty curious dream as well). He wanted to meet people from all walks of life and learn about the world through a simple adventure. The video took three months to shoot, and two years to create."
Herman Cain is at it again. This time, with another ridiculous ad simply titled, “Rabbit.” Somehow, the girl in the video, and the rabbit are used to criticize Barack Obama’s economic stimulus program. The video description reads:
“The rabbit is fine but our current tax code is killing small business! The current tax code allows the Government to pick winners and losers by doling out favors and dividing the country with class warfare.”
Now I’m not sure if Mr. Cain himself, or his team are responsible conceptualizing these ads. Whoever it is, they have a future creating advertising for Benetton.
Amazing and inspirational idea from the fine people at SoulPancake (Founded in 2008 by star of The Office, Rainn Wilson).
"When you’re a kid, you can connect with almost anybody. But as you get older, friendships can be harder to find. SoulPancake built a fun space on a busy street corner where people could take a seat and make a new friend."
Complete strangers jumped in a ball pit, and asked each other questions based on prompts from balloons inside the pit. The results were fantastic. These random strangers quickly became engaged in conversation; finding common ground, and sharing several laughs along the way.
I wonder what would happen if Wilson’s character, Dwight K. Shrute were to sit in a ball pit with a random stranger?
So, I guess this is a thing. Labeled “The future of sport” by creator Leif Kellenberger, Ultimate Tazer Ball “incorporates 20th century technolgy with team strategy in an action packed game.”
To throw or run a 24” ball into the opponent’s goal before getting “shocked” by an opponent. The rules are surprisingly intricate for a “sport” involving glorified beach balls and tazer guns.
Although UTB is about as ridiculous as SlamBall, I have to admit; it would be fun to watch a game, and maybe even take part in one myself. If Kellenberger is right, and this is the future of sport, I can’t wait to see what other outlandish things are in the pipeline.
PS: Someone wrote a comment about the video, saying the sport reminds them of something from Idiocracy, and while I didn’t see that at first I can completely understand the comparison now.
Great idea from Toronto based Social Media Communications company Entrinsic, to help promote Social Media Week 2012. Entrinsic created a Tumblr Microsite, called futurehipsters.tumblr.com. The site is populated with elderly hipsters looking back on the state of Social Media in 2012 through memes and video interviews.
This is a refreshing and unique way to advertise Social Media Week 2012, and their own shop at the same time.
"For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan "Key to Viano", passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys."
This is a truly special, and innovative campaign by Mercedes-Benz. It takes a lot of smart research to target this campaign to people riding the train, instead of placing the ads in a traditional outdoor space. It is also such a great idea to utilize people’s remote car keys to make the ads come alive, highlighting the importance of true user experience.
Innovation in public transportation advertising seems long overdue, and it is very refreshing to see Mercedes-Benz creating such a wonderful, interactive campaign.
"Bon Rappetite is the world’s first hip hop restaurant. Featuring a delicious menu that caters to the ballers. Relax at the bar with a signature cocktail, like the refreshing Long Island Ice-T, or eat so many shrimp you get iodine poisoning in our relaxing dining area. One thing’s for sure, you better bring your rappetite.™"
The menu features items based on some of the biggest names in Hip Hop. Try the “Lil Kimchi, “Snoop Doggy Corndogs,” or the “Roastface Killah.” After the main course, you can have “Creme Puff Daddies” for desert.
Just as I was booking my flight to Atlanta to visit Bon Rappetite, I found out the restaurant was indeed too good to be true. It was all a stunt by Social Media Marketing firm Baby Robot Industries. Baby Robot Industries have been behind many other viral marketing stunts, but I am still unsure if this is a one-off idea promoting their firm, or it is leading to another project - Hip Hop Food Truck perhaps? Either way, this was a very clever idea that a lot of people agree would make a great restaurant!
PS: If this ever becomes a real restaurant, can I recommend HAM, a Jay-Z and Kanye West specialty?
The Challenge: Zamboni branding: “Make it read ‘Target' at a glance”
Challenge Accepted: What says ‘Target’ at a glance more than a Zamboni sized replica of their instantly recognizable shopping baskets? The “Big Red Basket” instantly raised awareness, and promoted the Target brand to thousands of hockey fans at the Excel Energy Center in St. Paul, Minnesota. The “Big Red Basket” Zamboni also takes several lucky fans along for a ride around the ice.
How can you get an honest assessment of a brand logo? Ask a 5-year-old, of course. That is exactly what Adam Ladd did. Ladd, a graphic designer from Cincinnati collected 40 brand logos and showed them to his daughter Faith, recording the results.
Faith’s answers, while hilarious and ridiculously cute, also provide a unique, unabashed perspective on some of the world’s largest brands. People from all over the world have watched the video, and it has already gotten over 445,000 views in three days.
"Cheetah, cheetah, cheetah." Watch the video and you will understand.
Whether you’re a published photographer, a snap-happy picture taker or you simply like looking at photo albums, one can’t help but respect those who have the eye to see beauty in moments that no one else notices. This episode of the Popular Workshop series features Bob Chisholm, a photographer who shares his unique view of life through the lens. Stories like these are fascinating, awe-inspiring and make me smile.
If you are the mayor of Obermutten, a tiny village in Switzerland with 78 people, how do you create a large-scale social media campaign to increase awareness and tourism? Easy, make a promise.
The mayor’s promise was simple, hit the ‘like’ button on their newly created Facebook page, and a picture of your face will go on the village bulletin board. People from all over the world took to the idea, and ‘liked’ Obermutten’s page. Soon, bulletin boards were filled, and residents were placing pictures anywhere they could.
After only four weeks, Obermutten had “likes” from every continent, and interaction was higher than on Lady Gaga and Justin Bieber’s pages. The Facebook page has also increased tourism, as thousands of people have promised to visit, and hundreds already have.
Kudos to the mayor of Obermutten, and the town’s residents for creating such a wonderful and fun campaign.
20th Century Fox pulled off an amazing stunt to promote its upcoming film, Chronicle, ahead of the February 3rd release. Working with viral marketing group Thinkmodo, three human shaped RC planes were flown high above New York City to create the illusion of flying people.
The “Flying People in New York City” video has gone viral, and gotten great response through social media. Let’s see if this stunt pays dividends when the movie hits theaters.
Located in Quezon Province in the Philippines, the “Waterfalls Restaurant” at Villa Esudero” offers a dining experience unlike any other. Patrons sit just feet away from a beautiful, running waterfall while enjoying local Philippine cuisine. Water even runs through your feet while you enjoy your meal.
How many times have you been to a restaurant and stared at the menu for minutes, with no idea what to order? You have seen the menu, but have you really looked at the design itself?
A well designed menu can be a great touchpoint for a restaurant; while further reinforcing their message. The folks at new blog Art of the Menu are looking to find some of the best ones from around the world.
"Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world."
This is one of the best uses of augmented reality that I have ever seen from a brand. National Geographic was looking for a way for people to interact with their content outside of the magazine. They decided to bring to content directly to the consumer.
"Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.
1000s of people interacted with the National Geographic Channel brand in the process as it toured Hungary, with 1000s more people sharing snapshots and video on Facebook as a result.”
National Geographic is famous for their beautiful and unique imagery, rarely seen anywhere else. It is great to see them taking that imagery, and innovating for the digital world.
As I walked through downtown Chicago, I noticed an interesting phenomenon with many homeless people on the street; they were holding clean white signs that read “Please Help” or “Homeless” written in smooth Helvetica font.
Was this a new local government initiative? Who was supplying Chicago’s homeless with clean, laminated signs? After doing some research I discovered that the project, called "Homeless Signs" was created by 28 year old Christopher Devine. Devine has distributed 150 signs since October of 2011.
One of the most interesting things I found out is that Devine himself does not advocate panhandling, and does not give money to people on the street. He is doing the project for a different reason.
"The signs are intended to function on at least two levels: helping the homeless in the short term while jogging awareness among the rest of us that leads to solutions."
"It gets to the point without me having to say anything," says LeRoyy Harden, a homeless man who panhandles on Michigan Avenue.
Harden’s quote was particularly poignant. These signs have restored a bit of dignity for Chicago’s homeless, while helping them survive on a daily basis.
Graffiti turned street art has been popping up globally, but this work by Russian artist, Pavel Puhov, might be some of my favorite. Cleverly integrating his surroundings into the art, he creates an almost interactive play with the designs.
This self-proclaimed project of “epic epicness” is creative, cute and you can’t help but appreciate the simplicity and sarcasm in the humor. The prints can be viewed in full here. The project will be backed by Kickstarter, the world’s largest funding platform for creative projects, on February 10th.