Worried about subway ads getting marred by graffiti artists? One brand isn’t.
IKEA decided to take matters into its own hands, wheatpasting over its own ads in Milan subway stations, a la Banksy and Obey. Created to promote Milan Design Week, IKEA touted the campaign with the tagline, ‘People bring Design to Life’ by pasting stenciled-posters over its subway ads, transforming their traditional out-of-home ads into vibrant, living scenes– and street art.
A ballet dancer stretches on a chair, a knome sits atop a pile of magazines, and records and headphones lay scattered on the floor. All in black-and-white, the stenciled-posters bring contrast to the glossy, colorful ads, creating a visual sensation for subway riders.
IKEA didn’t stop with just graffitiing their own ads; the brand also plastered the stenciled-posters on turnstiles, steps, and walkways throughout the Milan subway system.
More great work from IKEA, who continues to innovate in the advertising space. How cool would it be if Banksy tagged over the tags on these ads?
BBDO Germany has done a brilliant job revitalizing the test drive experience with “Smart eBall.”
"To prove that the ‘Smart Fortwo Electric Drive’ has excellent acceleration, they turned the cars into ping-pong paddles. On the big screen a ball would bounce back and forth much like a classic game of Pong. To move the car on the screen up or down, the driver in the car had to accelerate or back up in real life. The entire game was set up in Frankfurt and allowed anyone to try their hand at a game of car pong. The stunt turned out to be a huge success as it drew in 520,000 spectators."
Some of the most innovative promotions in the automotive have involved electric vehicles. Let’s hope the hype continues, and electric vehicles become a larger portion of the automotive ecosystem.
"To promote a local 24-hour McDonald’s in Canada, creative agency Cossette Vancouver designed this reflective billboard that’s only visible at night when cars pass by. By day, the billboard appears blank with no message, but at night, motorists driving along the highway reveal Mickey-D’s clever advertisement with their car headlights."
This idea has taken a bit of heat, but I think it is a fantastic, unique way for McDonald’s to push their message using the resources available to them. This is the first time in a long while that I have seen a technological innovation employed in billboard advertising. Well done, Mickey D’s!
"To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text "Push to add drama" invited people to use the button. And then we waited…
TNT. We know drama.”
It’s videos like this that tell me, TNT just gets it. This also puts the Staples Easy Button to shame.
"Director Casey Neistat from the HBO show The Neistat Brothers, was given a lump sum of money from Nike to interpret the brand’s new slogan ‘Make It Count.’ Rather than making a commercial movie, Neistat instead used the money to travel the world with his friend Max until their funds ran out. He documented his 10-day expedition which included locations in France, Africa, South Africa, Singapore, and Thailand."
To be honest, I don’t know what all the fuss is about. This is a perfect interpretation of the mantra, “Make It Count,” beautifully expressed by Neistat. I wouldn’t be surprised if Nike not only condoned the idea, but helped conceptualize it.
Lego has done it again. A company that has been at the forefront of clever advertising, Lego went small with this big idea.
"Lego and ad agency DLKW Lowe created some fun mini-billboards touting a new hotel and other attractions at the Legoland Windsor resort in England. The 12-inch-high signs, made of Legos, were placed around London, and folks spotting the small wonders—guided by Google Maps—could share photos on Twitter using a special hashtag. That social engagement, plus ample free media coverage, maximized the campaign’s reach to impressive proportions."
"We think technology should work for you—to be there when you need it and get out of your way when you don’t.
A group of us from Google[x] started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment. We’re sharing this information now because we want to start a conversation and learn from your valuable input. So we took a few design photos to show what this technology could look like and created a video to demonstrate what it might enable you to do.”